Hi, I'm Alex. I'm probably not what you're expecting.
No sales team. No junior consultants doing the actual work. Just me, building systems that help St. Louis businesses run better.
How I got here
I started in radio about 15 years ago while I was at Missouri S&T getting degrees in physics and philosophy. I was the one keeping the station on the air, doing all the technical work nobody else wanted to touch. My boss noticed I was good with computers and pushed me into a new thing called social media marketing.
I built the station's digital side from scratch, then spun it off into my own agency. Along the way I was marketing manager for a Ford dealership, ran my agency through COVID, and then went back to agency work here in St. Louis, first at Acumen and then at 1905 New Media.
When ChatGPT came out in November 2022, I was hooked. I've built with AI every day since: testing tools, building systems, and figuring out what actually works versus what's hype.
What gets me out of bed is the "how do we make this thing run better" question. I'm a process guy. I like walking into a business, finding where the time goes, and building the thing that gives it back.
Builder, not advisor
I do the work myself. You talk to the person building it.
Process first
People, process, product. I fix the middle one.
Plain English
No jargon. If I can't explain it simply, I shouldn't build it.
Local, remote first
Based in Overland. Most work happens over Zoom. We meet in person when it's really needed.